The Packaging Blog | Sumeru Packagings | pickNpack

Flexible Packaging is the Smartphone of the Packaging Industry A rapid pace of development and continuous innovation – these two characteristics embody the very nature of the world today. The present generation has seen the development of a multitude of products, services and businesses which are constantly striving to simplify our lives. Every industry is rushing to catch up with this mood of rapidity and faces a constant state of innovation in order to offer its customers products of utmost convenience. In this race, the packaging industry is not far behind. A vast array of innovations has taken place in the industry in the recent years. Take a look around and you will find that the products and services you so love would not be half as appealing had it not been packed or wrapped or presented in a very specifically calculated manner. Your favourite shampoo bottle would cease to be such a favourite if it came in a jar from which you had to scoop...

Welcoming the Era of Pouches What if we told you that pouches are one of the most versatile things available in the packaging industry today? Would you believe us? No?  Well then, let us take you through some quick facts that at the end of which, we guarantee, you will change your mind. In our first blog, we had spoken about the necessity of flexible packaging and the benefits that it has brought along with it. The growth of a variety of formats of pouches can be directly attributed flexible packaging. Responding to the need of the hour and keeping customer convenience in mind, the packaging industry has constantly been coming up with pouches of different shapes, sizes and styles. From stand-up pouches, flat pouches, gusseted bags to paper bags and profile pouches, you name it, we have it. But don’t let the big names deter you! We are here to make this easy for you. Recall your last trip to the supermarket .  I a...

BOPP Tapes: Holding Packaging Together Biaxially oriented polypropylene tape, or the more commonly known, BOPP tape, is one of the most commonly used tapes used in shipping and inventory management today. The special molecular structure and resin stabilisation properties of polypropylene makes these tapes have excellent mechanical and optical properties, making them a natural choice for product packaging uses. During manufacturing, BOPP Tapes are stretched according to and across the direction of the machine, which vastly increases their tensile strength, clarity and improves their structure. Some of the other noteworthy features of BOPP Tapes are: Non-abrasive. Resistant to moisture. Resistant to various chemical solvents. Easy to coat. Printable. Easy to laminate. Customizable. Burst-resistant. Easy to slit. Non-toxic. Works in extreme temperatures. All these properties make BOPP tapes are excellent...

Packaging Differentiation: Let Your Brand Soar. Consumers today are exposed to a far greater variety of goods and services than imaginable. Walk into a retail store, and you are bombarded with 100 variants of any category of product you might be looking for. To break through this clutter and make their presence felt is the challenge that most brands face today. Amidst this noise, packaging has proven to be a saviour. Packaging differentiation calls attention to a brand in a variety of ways. Marketers are aware of this fact and that is the reason why brands have been undertaking packaging refreshing activities more frequently than before. Packaging is the answer to your worries – it helps to define your brand, making it more relevant and garnering the required attention to drive sales.  Packaging Design Ask any businessman out here and he will tell you that the marketing is all about building a brand’s image and highlighting the characterist...