Packaging: Today’s sales magic-wand
| Sumeru Packagings | pickNpack

Packaging: Today’s sales magic-wand. Product packaging is potentially the most powerful tool in the marketer’s outhouse, ultimately the most appealing part of the product leading to major of its sales today. People are getting more attracted towards the aesthetics and ergonomics & hence gradually packaging is becoming the fifth “P” of marketing. The packaging on the other hand also has some more considerable attributes in the industry viz. branding of the product, safeguarding of the product and adding functional value to product, digitalization of product, etc. Packaging as a Fillip for your Brand . Packaging in India has been stimulated under the “Made in India” vision. Indian brands are now becoming more popular due to the superior packaging strategies like glossy finish packaging dominant over the matte finish , extended use of flexible packaging over traditional stiff packaging, utilization of spouted pouches ...