Packaging Differentiation: Let Your Brand Soar | Sumeru Packagings
Consumers today are exposed to a far greater variety of goods and services than imaginable. Walk into a retail store, and you are bombarded with 100 variants of any category of product you might be looking for.

Packaging Design
Ask any businessman out here and he will tell you that the marketing is all about building a brand’s image and highlighting the characteristics that makes your brands better than the rest. Packaging helps you to achieve just that. The packaging should be designed in such a manner as to bring forth every aspect of the product’s inherent features in order to engage the consumers. As a result, whatever you sell, the logo, artwork, colour scheme, shape and even size of the package needs to be done keeping the ultimate consumer in mind. Focusing on these aspects while designing the packaging of a product, helps producers to stand out amidst the competition.
As markets become more and more competitive, brands need to realise the importance of making their product packaging more attractive and catchy. Colourful graphics, for example, are now printed on a wide variety of materials such as glossy surfaces or a combination of glossy and matte surfaces. This helps brands to establish themselves via differentiation.
If your brand is doing something which most of your competitors aren’t, you are bound to stand out. Moving on, packaging can also communicate the benefits the consumer will receive if he/she uses the product. For example, easy pour spouts, zip lock bags spell ease-of-use and over time consumers start associating this benefit with your brand. Zip lock bags also offer the added advantage of being multi-functional and reseal-able thus providing consumers the benefit of reusing these bags for a variety of purposes.


Lastly, it is always prudent to leave some room for differentiation. A brand which can adapt itself to the changing trends of the market will always have a competitive edge over the rest.
Happy packaging!
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